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Advancing creative expression through the clarity of data
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A Creative Analysis of How Brands are Using NFTs
A Creative Analysis of How Brands are Using NFTs
Major consumer brands have been taking a bite out of a space that grew 645 percent between January and March 2021: the world of NFTs. As…
M.J. Murray
Aug 23, 2021
The Rising Need For Creative Quality
The Rising Need For Creative Quality
Why some ads perform better than others
M.J. Murray
May 14, 2021
Are brands talking about climate change? An analysis of 280,000 global ads
Are brands talking about climate change? An analysis of 280,000 global ads
By Obinna Ijomah
M.J. Murray
Apr 29, 2021
11 Insights About Gender Diversity From An Analysis Of 2,738 FMCG Ads
11 Insights About Gender Diversity From An Analysis Of 2,738 FMCG Ads
Women account for 50% of the US population, 70–80% of consumer purchases, but when it comes to their portrayal in advertising, it is…
M.J. Murray
Mar 16, 2021
17 Insights About Diversity From an Analysis of 2,738 FMCG Ads
17 Insights About Diversity From an Analysis of 2,738 FMCG Ads
Brands failed to deliver BLM promise of diverse and inclusive ads
M.J. Murray
Feb 25, 2021
Part 2: Results of our predictions for Super Bowl LV Ads
Part 2: Results of our predictions for Super Bowl LV Ads
13 insights from 400 Super Bowl ads from the last 6 years.
M.J. Murray
Feb 9, 2021
Part 1: Our Ad Predictions for Super Bowl LV
Part 1: Our Ad Predictions for Super Bowl LV
Insights from 384 Super Bowl ads from the last 5 years.
M.J. Murray
Feb 5, 2021
15 Insights from analyzing 1,000+ Trump and Biden Facebook ads.
15 Insights from analyzing 1,000+ Trump and Biden Facebook ads.
The 2020 US Presidential election is the most-watched political election of our time, and $3.7 billion has been deployed towards winning…
M.J. Murray
Oct 29, 2020
A fresh canvas — Picasso Labs is now CreativeX
A fresh canvas — Picasso Labs is now CreativeX
The story of our rebrand — and a nod to marketers.
Anastasia Leng
Sep 3, 2020
Three Opportunities For Marketers During A Downturn Economy
Three Opportunities For Marketers During A Downturn Economy
How to grow your brand and gain market share when it feels impossible.
M.J. Murray
May 28, 2020
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